Natura Nuova, Fruit Purée Producer

Natura Nuova has developed a unique process for making the freshest tasting organic fruit purée desserts for Clearspring.

Founded by Gabriele Longanesi in 1996, Natura Nuova company is located at Lugo, near Ravenna in the heart of the fruit growing area of Emilia Romagna, Italy.

Gabriele is passionate about the health benefits of ripe organic fruit and he set up his company to produce fruit purées that capture the full flavour and nutrition of this fruit in a long-life single-serving container. Gabriele also has considerable engineering skills and designed the simple, but innovative, equipment he uses to make his flavourful fruit purées.

Gabriele starts by identifying the most suitable varieties of organic fruit to use for each recipe. Next, he finds a source for the fruit as close as possible to Lugo and harvests it only when the fruit is fully ripe. As apple is the major ingredient in most of the desserts, choosing the right apple variety is critical. He may use up to eighteen apple varieties in any season, with a different apple blend being selected for each dessert recipe to suit the characteristics of the other named fruit.

All the apple varieties Gabriele uses are Italian grown, either in Alto Adige, near the Alps, or in the Romagna region. Pears are local from Ferrara and Ravenna, with only the Williams variety being used, as any other pears would give a gritty taste. Gabriele’s strawberries are the Bella di Cesena variety from Romagna, where the location of the fields at Cesena, under a hill near the sea, provide a temperature swing between day and night which induces an exceptionally strong flavour and red pigmentation in the fruit. Apricots and plums are harvested in the nearby Romagna hills.